What Is Online Marketing and Why Do You need It?
Every business today has a marketing budget. Whether
that is what you call it or not, if you are spending
money to promote your business in any way, shape or
form, you have a marketing budget.
For any business these will be critical elements of
your marketing strategy:
How do you promote and grow new business revenue?
What is your “Marketing Mix” from all the available
How do you measure the success of your strategy?
Has your marketing strategy evolved to include
digital media – online marketing?
The key to success with any marketing strategy is
your ability to read your potential customer’s
mind and then design and fine tune your strategy
dynamically, strategically and objectively.
Is that how your marketing strategy is currently
If the answer is ‘No’, then the solution is to
develop an online marketing strategy. Online
marketing gives you the means to leverage all your
existing marketing resources into a cohesive plan to
reach out to new and existing customers to generate
At NextGen eBiz, we can help analyse your current
marketing activity and align it with your business
objectives and budget. We can then develop and
manage a customized, cost effective and
objective-driven online marketing strategy.
The Future is Online Marketing
Whatever you do, make or sell, the process by which
you find and keep customers is what fuels every
other part of your business. Whatever you have been
doing before, online marketing will drive the future
of your business.
You Need an Online Marketing Strategy
The first place many people will look for you, or
your competitors, is on the web. What a potential
customer does when she finds your website is now the
most important single event in your whole marketing
strategy, online or otherwise. You have ten seconds
to win the business or lose it.
Online Marketing for Old and New Customers
Perhaps you think you only need a website as a
reference point for your existing customers and a
first point of contact for new leads. Make your
website more than a billboard for passing traffic
and it becomes a tool to win new business from both
your new and existing customers.
Okay, You Have a Website. What Now?
You have a website already. You paid a web design
company to build a website. That was a year or so
ago. What have you done with your website since
then? The value of a website can be much more than
an online presence if you leverage your website to
generate new business.
Why NextGen eBiz?
NextGen eBiz can design a website or "optimise" the
website you have now, but this is only the starting
point. We offer our clients a partnership to
implement an ongoing online marketing strategy, to
turn your "billboard" website into a fully managed,
integrated marketing solution.
What NextGen eBiz Will Offer Your Business
The potential of online marketing is as unlimited as
any aspect of the internet so far. Ten years ago
there was no such thing as "e-commerce", now whole
industries are being restructured around the impact
of online marketing. Wherever the internet is
heading, that is our future, and yours.
What Next with NextGen eBiz?
Whatever approach you take to using the internet to
do business, the key to success is integration –
integration of your marketing strategies with your
customer relationship management and the software
and hardware you use to implement those systems. We
can do it all for you.
Where we start is up to you. With NextGen eBiz as
your partner, anything is possible.
For more information on how we can help achieve your