A/B Testing Guide
There are many ways designers and developers use to
generate more returns for their client’s website e.g
email newsletters, web ads, promotion and offers.
One of the best ways to do this is through A/B
Testing. Well, I guess the question in some people’s
minds is, “What is A/B Testing?” It can be described
as the splitting your web site visitors into
different groups and then showing each group a
different version of the same page in order to
determine which version of the page offers high
A/B testing is important for any web site especially
ecommerce websites. This will ensure the website
makes better conversions and thus the client will
make more money. The way A/B testing is implemented
can mean the prosperity or demise of a web site. At
NextGen eBiz, we have developed the best testing
tools and solutions to ensure that our client’s web
sites convert well.
The developers at NextGen eBiz have a good knowledge
of the tools that are available to carry out A/B
Testing. This ensures that we provide the best
results to our clients. Our developers also know the
elements that they need to test to get not only good
but also reliable results. Some of the elements that
our developers test are:
The promotional or pricing
Effect of images on the
landing pages, products, or services being
Headline or description of
The placement, color, size
and wording on Call-To-Action buttons.
Where to insert or remove
Type of fields on a form and
And many other elements.
Another important aspect we focus
on is to set up a robust test. The use of a robust
test is crucial in making sure that the results from
the testing are reliable and that the A/B testing is
performed in the right way. Our developers carefully
analyze every element they want to test and on which
page of the site. We then allow the test to
complete. This means that even if the test shows
positive results on the first hours or day, we
continue testing for a while to ensure that the
results we get have a good statistical confidence.
However, this does not mean that the developers take
a very long time testing and miss the sales that
might have occurred if we had decided earlier. We
use calculators that come with most testing tools to
know the correct time to allocate the testing of a
Perhaps one of the key skill sets
our developers have is the understanding of results
from any testing done on a website. Once we run a
CRO test, we get either of the three results i.e.
positive, negative or no results. We understand that
testing for conversion optimization is not something
that is done only once; it should be a continuous
process throughout the life span of the website.
This is mainly due to dynamic nature of the web.
We use testing as one of the ways
to ensure that we maximize the marketing presence of
our clients’ websites and thus ensuring they
generate more sales. You can contact us if you would
like more information on the testing solutions that